Not your mama’s jewelry brand.

Built for new rules. And the ones breaking them. Shiny, bold and unfussy. Like those who wear us.

SHOP BY CATEGORY

Real shine.Zero mining.

Our diamonds are grown, not dug.
Same atomic brilliance, without the baggage.
Better for the planet. Better for your conscience. Uncompromising on cut, clarity, or wow.

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A STREET ICON. MADESLEEK

Built for new rules. And the ones breaking them. Shiny, bold and unfussy.
Like those who wear us.

BORN FROM BAWA. RAISED BYREBELS

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TOUCH THE [accent]S[/accent]HINE IRL

Experience the brilliance of our jewels in person. Our flagship studio is a sanctuary of design, detail, and discovery.